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Business owner Ben Ogden on the importance of perspective

Looking at things through another lens helps organise thoughts and manage stress.

Ben started his bike tour business amid the COVID-19 pandemic and has taken this time to establish his networks and connections - setting his business up for success. Being outdoors and amongst other people helps Ben feel connected to his community. For Ben, riding a bike is something he also enjoys, which allows him some time to be in his thoughts and work through challenges.

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