Adverse events, such as natural disasters or public health crises, can have a significant impact on the mental health and wellbeing of communities and individuals, especially small business owners.
Looking at things through another lens helps organise thoughts and manage stress.
Ben started his bike tour business amid the COVID-19 pandemic and has taken this time to establish his networks and connections - setting his business up for success. Being outdoors and amongst other people helps Ben feel connected to his community. For Ben, riding a bike is something he also enjoys, which allows him some time to be in his thoughts and work through challenges.